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Cabela’s Inc. Names Scott K. Williams President

SIDNEY, NE–Cabela’s Incorporated (NYSE:CAB) announces that Scott K. Williams has been appointed President, effective immediately. He will continue to report to Tommy Millner, the Company’s Chief Executive Officer.

Mr. Williams, previously the Company’s Executive Vice President and Chief Commercial Officer, will take on additional responsibility for U.S. retail operations and all operations in Canada.

“Scott has made a tremendous contribution to Cabela’s over the past five years, and his wealth of commercial and marketing experience has been an invaluable asset to the Company,” said Mr. Millner. “We continue to take action to align our organization around Vision 2020, through which we will focus on serving our core customers and creating value for our shareholders, and Scott’s appointment as President is an important step in that process. We look forward to benefitting from Scott’s leadership and strategic expertise as we execute on our strategy.”

Mr. Williams stated, “Cabela’s is an outstanding company with a strong brand, a solid financial foundation, and perhaps the most loyal and engaged customers of any national retailer, and I am honored to be named President. I look forward to working with our team of tireless and dedicated outfitters to drive progress towards our goal of being the world’s best omni-channel retailer, while driving improved performance in both revenue growth and profitability.”

Mr. Williams has been with Cabela’s since October 2011. Before serving as Executive Vice President and Chief Commercial Officer, he held the role of Executive Vice President and Chief Marketing and E-Commerce Officer. He previously served as President of Fanatics, Inc., a vertically integrated online retailer of team and league licensed sports apparel and collectibles, from June 2010 to February 2011. Mr. Williams was a Corporate Vice President of Walmart Stores, Inc. from 2006 to May 2010, serving as General Manager of From 1996 to 2006, he held a series of key leadership positions at OfficeMax Incorporated, including Senior Vice President, OfficeMax Direct Business Segment, and Senior Vice President, Marketing.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.