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National Deer Association Awarded $200,000 Grant from the Bass Pro Shops and Cabela’s Outdoor Fund to Improve Public Hunting Land

May 17, 2023 – The National Deer Association’s Public Lands Conservation Initiative has received a significant boost in the form of a $200,000 grant from the Bass Pro Shops and Cabela’s Outdoor Fund. The Fund has now contributed a total of $350,000 to the effort, which NDA launched in 2021 and which is ahead of pace to reach the goal of improving 1 million acres of public hunting land by 2026.

“We are incredibly appreciative of the generous support of Johnny Morris and the Bass Pro Shops and Cabela’s Outdoor Fund, which will help us accomplish important work on the ground for deer and hunters,” said Nick Pinizzotto, President and CEO of NDA. “The Fund and the organizations it has helped over the years have had immeasurable positive impacts on fish and wildlife conservation, and we’re proud to be part of it.”

NDA’s initiative – entitled Improving Access, Habitat and Deer Hunting on Public Lands – addresses landscape-level access and forest health issues nationally. By the end of 2022, NDA and our conservation partners, including the Outdoor Fund, had invested $2,164,206 into the initiative. In addition, NDA matched $335,000 in funding against the original $150,000 Outdoor Fund grant, as well as secured an additional $1.5 million in federal funding through stewardship agreements and appropriated funds, creating a total funding leverage of 12-to-1 for conservation.

By the end of 2022, NDA had initiated access and forest health projects in six states, on six National Forests in three U.S. Forest Service (USFS) Regions, ultimately improving 316,218 acres of public land.

“Thanks to the visionary leadership of our founder Johnny Morris, alongside the generous support of passionate customers, we are incredibly proud to partner with NDA to continue investing in the deer habitats on our public lands,” said Bob Ziehmer, Bass Pro Shops Senior Director of Conservation. “Bass Pro Shops is committed to protecting the rich American heritage of spending time in the woods with our families.”

The Outdoor Fund encourages more than 200 million Bass Pro Shops and Cabela’s customers to round up purchases to support conservation partners and projects that advocate for sportsmen’s rights, connect new audiences to the outdoors, and protect and conserve wildlife habitat across North America.

About the National Deer Association

The National Deer Association is the leading non-profit deer conservation group and works to ensure the future of wild deer, wildlife habitat and hunting. Formed by combining the strengths of two long-serving, successful organizations, the National Deer Association has a combined 40 years of action that has changed deer management for the betterment of hunting and protected North America’s most vital and admired game species for future generations. Visit DeerAssociation.com or follow @deerassociation on Instagram, Twitter, Facebook, YouTube and TikTok.

About Bass Pro Shops

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”