Pursuit Channel Viewership More Engaged
Glenwood, AL – In the run-up to summer and fall 2019, Pursuit Channel has greater engagement with its audience than one of its primary competitors, Sportsman Channel. Pursuit Channel also delivers a larger amount of unduplicated viewers than Sportsman.
“The picture at Pursuit Channel is one of growth and engagement,” said Rusty Faulk, CEO, “which is the direct result of the network’s decade-long push to provide more and more world-class programming created by this category’s best-in-class independent producers.
“The first part of our maxim to producers and manufacturers, ‘More Viewers for Less Money’, probably needs an update. ‘More engaged viewers’ is now the sharper accuracy,” Faulk said.
During the first quarter of 2019, January through March, using the six-minute qualifier, the Pursuit Channel delivered 5.006 million impressions to Sportsman Channel’s 3.6 million, with Pursuit leading in household reach by nearly 700,000.*
Trending weekday primetime shows for Pursuit Channel during Q1 2019 include those within its wildly popular fishing block, “Strike Zone Tuesdays powered by Ranger Boats,” featuring: Cabela’s Fisherman’s Handbook, Federation Angler TV, Wild West Bass Trail, Texas Team Trail, Jimmy Houston Outdoors and On the Water with Hank Parker.
Comprehensively, the network’s 2019 lineup also includes: Hank Parker’s Flesh & Blood; Doug Koenig’s Championship Season; Gus Congemi’s Live the Wildlife; Carnivore; Just Killin’ Time; Jimmy Houston Outdoors; Brush Country Monsters, DSC’s Trailing the Hunter’s Moon; Ducks Unlimited Television; Deer and Deer Hunting, Destination Whitetail, Land of Whitetails; Modern Shooter; Long Range Pursuit; Jimmy Outdoors; Road Trip Masters; The Way It Was; The Outdoor Option; Canadian Whitetail TV; Drake’s Migration Nation; The High Road with Keith Warren; Americana Outdoors; Deer Gear TV; Yamaha’s Whitetail Diaries; The Bear Whisperer; Cabela’s Fisherman’s Handbook; Ranger Boats’ IFA Redfish Tour; the Collegiate Bass Series and Texas Team Trail; Turkey Call and Save the Habitat. Save the Hunt.; Final Draw; GAMEKEEPERS of Mossy Oak and Mossy Oak Country Roots; Wallhanger TV; Winchester and Drury’s Natural Born; American Airgunner; Freedom Fighters; Elusive Wildlife; Professional Shooting Clay Association; Pulse Factor; Trapping Time; Louisiana Outdoor Adventures TV; The Opener; Team 200; Majesty Outdoors; Trophy Taker Outdoors; Hunting with HECS; Passin’ It Outdoors; Reaper Outdoors; The American Way; Love of the Hunt; Ozonics; Blue Collar Adventures; Shoot Straight with Chad Shearer; Open Season; The Best of the West; On the Water with Hank Parker; Ultimate Outdoors with Wayne Pearson; Sporting Dog Adventures; Martin Archery Outdoor Adventures; Struttin’ Bucks; Bearded Buck; Majesty Outdoors; Jason Peterson into the Wild; Spiritual Adventures with Jimmy Sites; Exit Wound TV; Trigger Time; Where in the World is Colorado Buck; Higdon Outdoors TV; Elusive Wildlife; The Grind Waterfowl TV; Trophy Hunter TV; Trophy Room Adventures; Created Outdoors; Greenway Outdoors; Vertical Crossbow Junkies; Maximum Outdoors and Blue Collar Adventures.
Pursuit Channel, a categorical leader in HD home delivery, is active nationally via DIRECTV HD, AT&T HD, DISH Network, Fios by Verizon HD and Centurylink Prism HD, Cox Communication and the National Cable Television Cooperative (NCTC). Additionally, PursuitUp, www.pursuituptv.com, provides free viewing for hundreds of hours of outdoor content through ROKU, Amazon Fire TV, iPhone and Androids.
MOOSE Media (www.moosemedia.com) represents producer time-buy schedules, network advertising campaigns and many marketing functions for the Pursuit Channel. MOOSE is also a content producer of original television and digital video features for such clients as Ducks Unlimited and the GAMEKEEPERS of Mossy Oak.
CONTACT: MOOSE Media @ (662) 492-4000
* Nielsen 1st Quarter 2019 (12/31/18-3/31/19). Total Day (6A-6A). Live+SD. Reach Projection 000s.