Pursuit Channel Works
Glenwood, AL – Pursuit Channel producers, sponsors and advertisers continue to reach a high volume of engaged and responsive viewers.
With so many ways to reach consumers today it can be overwhelming for content creators, companies, and media producers regarding where to place their messaging. In recent studies, results have shown that television still provides one of the best solutions for marketers. This is especially true in the fishing, shooting, hunting and outdoors recreation markets when it comes time to both target an audience and convert that audience into buyers. Pursuit Channel has continually proven the value of its audience in those sporting enthusiast markets for over 14 years.
“Dozens and dozens of producers, sponsors, and national advertisers can vouch for the quality of our audience” says Rusty Faulk, CEO of Pursuit Media. “Many of the folks that claim TV doesn’t work are the ones not even trying it, at least not in the right way. The right strategy and creative can provide superior results, and we’ve seen it firsthand. It’s really a simple time-proven model of compelling feature & benefit creative, mixed with a strong call to action and as a bonus we offer Pursuit UP which allows us to reach those viewers who watch on connected TVs, mobile phones or computers” he continues.
Mike Slinkard, President of HECS, has the right strategy and as a long-time partner of the network, he knows the value of Pursuit. “For many years now, we have kept our message in front of the Pursuit audience, and on the rare occasion that we have deviated from a robust and consistent campaign, we would see a decline in traffic and sales. When that happens, we reach out to the Pursuit team and dial it back up and immediately see positive results.”
With no outdoor network being fully distributed in the same locations, it would seem imperative that companies look at the Pursuit distribution model and its strong stable of shows to reach a diverse audience of millions of viewers and followers that only have Pursuit as an option for outdoor content viewing. The producers of Pursuit content can highlight products and brands within their shows but can also provide a ton of value outside the show in the form of great content, photography, and social media support. Reach out to us today to learn all the options available to marketers of outdoor-related products.
About Pursuit: Pursuit Media, LLC, the industry leader in total home and user delivery, has its linear feed Pursuit Channel, active nationally to 30+ million homes via DIRECTV, AT&T U-verse HD, DISH Network, Sling TV HD, Comcast Xfinity, Fios by Verizon HD, Centurylink Prism HD, Cox Communication HD, and the National Cable Television Cooperative (NCTC). PursuitUP, is active to 100+ million users through Viacom’s PlutoTV, Samsung’s TV Plus, Sinclair’s STIRR, Xumo, Glewed TV, Vidgo, Kloud TV, Select TV, Vizio Smart TVs, and many more. Additionally, PursuitUP’s VOD library is readily available online to anyone at pursuituptv.com, or by downloading the PursuitUP app available on most devices.
Media Contact:
Pursuit Media, LLC – 334.544.0701 – media@pursuitchannel.com
